Establishing Jollibee in 1978 proved to be beneficial for Caktiong as McDonald’s, a US-based fast food company, wasn’t in the country yet at that time. Introduction Their “proven concepts” of Filipino food in every country seemed to trigger a huge controversy. A survey revealed that 69 percent of Filipino respondents visited Jollibee more often, compared with only 16 percent for McDonald’s. Type: Employees have the art of listening and communicating everything that the customers want. Jollibee receives award for the outstanding Corporate Safety Consciousness Programs by the Safety Organization of the Philippines (SOP). With its rapid growth, the company is now ready to expand to the rest of the world. It has a largest market of fast food in its home country and it has four different concepts of fast foods under different brand identities but controlled by Jollibee Stores. * The commendable operational efficiency it practiced in Philippines that require keeping close tab on operations. Their main problem there is inability in attracting local managers. One of the elements of their 5F’s was flexibility which seemed to be missing in their operations. Type: Essay, 92 pages. Therefore, first step would be to rectify these problems and then improving the status of the existing outlets. * Good operations management. Retrieved from https://studymoose.com/jollibee-case-analysis-essay, Type: Our staff is experienced and dedicated professionals with many years of party planning experience. He appointed Franchise Service Manager’s (FSM) who were the point of contact between the Jollibee and their international partners. An analysis presented that the company is currently in between the internationalization and localization strategy. This reflects that there exists a huge market for Jollibee in Hong Kong but before setting up another store at Hong Kong they need to resolve their issues there. Its marketing initiatives should target the local populace and it should position itself as a global fast food brand which offers “exotic Filipino cuisine” for everyone. The company has also embarked on an aggressive international expansion plan, with more than 270 international branches in … Executive Summary This report is an attempt to analyze the case of “Jollibee Foods Corporation (A) International Expansion. * Maintained its advantage over its competitors by acquiring more than 50% share of the fast food industry. In the family, he was third of seven siblings and their life story was a story of a family from China who migrated to look for a better life in the Philippines. * Reduction for barriers in the home country which enabled other big fast food giants to enter into the market. * Mr. Tony Tan and his family opens a Magnolia Ice cream parlor at Cubao. * Jollibee becomes the market leader of the fastfood industry. And did you know that the Jollibee Food Corporation wasn't selling fast food back in the days, instead they sell ice creams, and it was named as Jolibe. Grace Ang Tan Caktiong said, "We had to do everything by ourselves in the beginning! But in the Philippines, it’s the king of the burger market. Milestones / History * For expanding the menu, economies of scale and operational efficiency should be kept in mind. * Jollibee should allow certain level of decentralization of authority for its franchises in other countries for operating decisions related to product, marketing and human resource management. We have through this case analysis provided a complete picture of the Jollibee operations along with the strategies and the way ahead. In 1975 Tony Tan and his family opened a Magnolia Ice Cream parlor in Cubao – History of Jollibee Sometime in 1978, Tony Tan and his brothers and sisters engaged the services of a management consultant, Manuel C. Lumba. * Consistent high quality products and maintaining its share in the market. 4.Recommendations * 1st Franchise owned store opens at Ronquillo Sta. The executive summary is the most important section of the business plan for your mobile food business; it tells your readers why you think your business idea will be successful. This is possible only in a transnational entity. Jollibee follows has a quite centralized structure. For this they also implanted frequent checks that ensured that the standards, quality, hygiene, customer satisfaction etc was maintained. Conclusion31 V. Reference32 I. Jollibee countered the competitions popular “Big Mac” by creating a large hamburger called the “Champ”’. He was the third of seven siblings born to poor parents who migrated from the Fujian province in China to look for a better life here in the Philippines. However, the business incorporated a year later with only five stores in Manila. Jollibee is founded by Filipino-Chinese Tony Tan Caktiong and hisfamily began as a two-branch ice cream parlor in 1975 at Cubaooffering hot meals and sandwiches. Scenario analysis focuses more on the possible opportunities that will satisfy a client’s requirement. Their aim to become the most dominant, quality oriented, quick service restaurant, the most endearing brand that has ever been. The case highlights the global expansion strategy that they followed backfired due to which they had to consider revamping their strategies. * Jollibee sales hit the P3.365 billion. 2. * Create differentiation by cost advantage or customer experience. Instead, Mr. Tan went on to develop his own chain that offers unique Filipino food, such as spaghetti with meat sauce topped with smoked fish, deep fried pork skin, bean curd, sliced boiled eggs and spring onions. Tony started with just two ice creams and soon had his brothers to help him in the growing business. Business Summary. Issues Faced. initial costs will be extremely high for any foreign company that is trying to penetrate the market. * Jollibee managed to serve their customers at affordable price, good service and the hence gained a brand name eventually, so the threat of a new substitute is low , again because of the ability or nature of consumers to shift to other brand easily is low. * The Chairman and Chief Executive Officer of the company, Mr. Tony Tan Caktiong was named the Ernst and Young’s 2004 World Entrepreneur of the Year It also needs to understand local cultures before expansion. The original company name was Jolibe then Mr. Lumba next reformed the name Jolibe to Jolly Beeand made the two words form a single name Jollibee.Their success is phenomenon. McDonalds grabbed 27% of the fast food market to Jollibee’s 32%. MarketingPlan Page 4 Market Situation In 2014 Jollibee went back to the basics and put in a significant effort and investments behind its flagship products. They need to resolve their manpower issues before opening another outlet to ensure that their brand name does not get spoiled because the managers had to pay more attention to the quality issues in the dearth of labour which of the lack of quality which left them less time to concentrate on formulating short term. Boosta Ltd - 10 Kyriakou Matsi, Liliana building, office 203, 1082, Nicosia, Cyprus. Executive Summary Jollibee Food Corporation is a Filipino fast food retail chain that was started in 1975 and from then on the company was on an expansion trend. He started collecting their sales data everyday not only to analyze the traffic in the outlets but also to provide consultancy to these franchises on how they could improve. * Langhap-Sarap awarded most effective ad campaign in the food category during the 9th Philippine Advertising Congress. Additional materials, such as the best quotations, synonyms and word definitions to make your writing easier are They provide FSC excellence in every moment But this strategy failed as he realized that not all Filipinos had same tastes. It should focus on perfecting the local market taste preference. * Opened another store in Jakarta, totaling to 2 stores in Indonesia. 1979 Jollibee’s research indicated that the Filipinos still preferred their spicy taste to the plain beef patty taste, and one large burger as opposed to the Big Macs two smaller patties would appeal to the Filipinos large appetites, thus their advertising focused on taste and size. Executive Summary. * JOLLIBEE bested some of Asia Pacific’s biggest multinationals as it bagged the FMCG and F & B Asia Pacific Supply Chain...... ...Tony Tan Caktiong is the founder, CEO and Chairman of the 2nd largest fast-food chain in the Philippines (next to McDonald's), Jollibee. Can Jollibee Foods Corporation continue to successfully leverage its brands and products in other geographic markets, including the United States? Jollibee Case Analysis. Expansion happens mostly through Franchisees and Joint Ventures, it is very important to attain Economies of Scale to do well in this kind of industry as the cost of all other things as we all know is just increasing manifold. In 1987, barely 10 years in the business, Jollibee landed into the country’s Top 100 Corporations. * The large number of stores in Philippines enabled it to achieve operational efficiency through economies of scale. * Breakfast Joys are introduced. Also certain number of R&D centers could be opened in other countries to facilitate localization of some products. According to exhibit 10 we can see that Hong Kong is second in terms of the per store sale value ($ 571120). As a part of this they started opening outlets in every country they felt an opportunity. * Understanding about the local tastes and preferences * First mover advantage in the home market as they were well established before the entry of McDonalds. CHAPTER 1 THE PROBLEM Introduction Problems are inevitable part of life. Jollibee also launched its new Cheesy Bacon Mushroom Yum, Garlic Pepper Beef, Ultimate Burger Steak, Amazing Aloha Champ. 2008 Three years later, in 1978, he decided to capitalize on this development, discontinued the Magnolia franchise and converted his parlors into fast food outlets. * In order to facilitate cooperation among units the staff members who are required to coordinate with other units must be given training on cultural differences and adaptability in workshops. * Tap the market with lesser or fewer competition. It will advisable for Jollibee to open a few outlets in order to test the feasibility and the demand in the market. Jollibee Food Corporation is a Filipino fast food brand that opened in 1975 and has been on the path of expansion since then. Earnings are forecast to grow 113.08% per year. It diversified into sandwiches after the company’s president Mr. Tony Tan realized that events triggered by the 1977 oil crisis could double the price of ice cream (Barlett, Bemish 2010). ‘* Political instability * Jollibee needs a strong corporate culture, and informal management networks to assist in coordination and control. 1975 4.9 The U.S. responds very well to well marketed companies. Copying content is not allowed on this website, Ask a professional writer to help you with your text, Give us your email and we'll send you the essay you need, Please indicate where to send you the sample. 2003 2002 2001 2000 1999 1998. And Jollibee’s success in the Philippines had brought... ...researching, we can find that Jollibee is an American-style fast-food restaurant with Filipino-influenced dishes specializing in burgers, spaghetti, chicken and some local Filipino dishes. In 2010, Forbes listed Tan Cakationg as the sixth richest Filipino with a net worth of USD 980 million. * Spaghetti Special is introduced In 1984, Jollibee hit the P500 million sales mark, landing in the Top 500 Philippine Corporations. IT capitalised on the changes that came its way to fight the competition from brands like McDonalds and KFC. For the 3rd straight year, Far Eastern Economic Review ranked Jollibee as the Philippines’ leading company. Grace and Tony Tan Caktiong put up an ice cream parlor two months after graduating from college. Also the entrants are expected to be less in number, so it is better to suit the needs of the existing buyers than to stand different from them. 9,100 CPD E GERMANN RD S STEARMAN DR JIMMY JOHN’S MS MIIH 5 // Jollibee. Help. Therefore they felt they were faced with very low pressure for local responsiveness. Jollibee is a phenomenal success story: what began as a two-branch ice cream parlor in 1975 offering hot meals and sandwiches became incorporated in 1978 with seven outlets to explore the possibilities of a hamburger concept. But after sometime, they decided on getting the services of a management consultant in the person of Manuel C. Lumba. All this can be achieved through a proper emphasis on Management Development. JFC is the owner of the popular fast food brand Jollibee, dubbed as Asia's answer to McDonald's in the fast food burger business. Business Plan Executive Summary Extravaganza is a full service company that provides complete party planning services for weddings, bridal shower, baby showers, Sweet 16 and anniversaries. * Lack of global brand recognition. Jollibee was founded by Tony Tan Caktiong and his family. The following grid gives a diagrammatic representation of the strategies mentioned. * Market research prior to entering new markets will help in avoiding the unprofitable ventures as in the Middle East. The reason Jollibee was successful in the Philippines was due to the following reasons: * Catering to the local needs by supplying hamburgers that were spicy. Essay, 19 pages. JFC's principal business is the development, operation, and franchising of quick-service restaurants under the trade name "Jollibee". They started with local adaptation as a part of which they introduced a rice dish in which the gravy changed according to what the people wanted like in those countries like in Hong Kong they served their dish with hot and sour chicken while in Vietnam it was served with chicken curry. Core target group analysis in the selected market (Williams, 2013). Tony Tan Caktiong’s Life and his Jollibee Company is another rags to riches story of an entrepreneur that truly inspires me a lot. Executive Summary. Type: Jollibee is a phenomenal success story: what began as a two-branch ice cream parlor in 1975 offering hot meals and sandwiches became incorporated in 1978 with seven outlets to explore the possibilities of a hamburger concept. * Lack of communication between the departments Assume you have actually been selected as a marketing consultant for Jollibee. On 2000, the Jollibee Food Corporation...... ...Jollibee Foods Corporation A Cost benefit analysis approach should be used. Jollibee principal business is the development operation and franchising of quick-service restaurants under the trade name “Jollibee.” However, Jollibee knows the food quality, service, price-value relationship, store location and ambience, and efficient operations continue to be critical elements of the Company’s success in the quick-service restaurant industry. Let’s see another inspiring story of the founder. The profitability depends on the customer traffic, location, operation management. We give our viewpoints as to which markets would be feasible for entry and on what scale. Debt is not well covered by operating cash flow. Tony decided to add an offering in the business by introducing hamburgers. A domestic firm needs to know how best to handle internal resources within that region better than any other MNC. Jollibee wins the 9th International Foods Award from El Comestible in Barcelona, Spain He started his plan with targeting the expatriate Filipinos in the Middle East, Hong Kong, and Guam etc. Jollibee Foods Corporation, doing business as Jollibee, develops, operates, and franchises quick service restaurants. Also in this industry people mostly don’t shift easily due to the taste adaptation and the ability to trust any other brand quality is low. The first change driver that brought Jollibee Foods Corporation into proper incorporation was the realization that prices of ice cream would double due to the oil crisis of 1977. * So many failures in the foreign market like that in Singapore , Taiwan They will be within the reach of every Philippine. In 1987, Executive Summary: These factors could tarnish their image in the market. That ice cream parlor eventually offered sandwiches to patrons until the couple decided on adding the store's popular Yum burger and Chicken Joy to the menu. Jollibee receives the Excellence in Marketing Management Award from the Asian Institute of Management. * Lack of proper research about the market needs, the type of local needs, the potential market, the customer base and the competition level and their reach. Tony Tan Caktiong’s Jollibee has been one of the most admired, most copied, most innovative and most professionally-run company here in the Philippines. Jollibee doesn’t have a popular global name but in its home town it has four popular brands named- Jollibee, Delifrance, Greenwich Pizza and Chowking. Their work at Guam gave them an idea of how to work in America. At the age of 22, inspired by a visit to an ice cream plant, he set out to gain his own foothold in the restaurant business: relying on family savings, he seized a franchising opportunity with Magnolia Dairy Ice Cream and opened two ice cream parlors. They will lead in product sales all time More Details. And even then the consistency in the food quality is one of the major areas of concerns. The company president is Tony Tan Caktiong (better known as TTC). Whenever we discuss about fast food restaurants, the first name which comes in our mind is of McDonalds which has the world’s largest chain of fast food restaurant. Jollibee Foods Corporation (also called JFC, and popularly known as Jollibee) is a Filipino multinational chain of fast food restaurants headquartered in Pasig. Executive Summary: Jollibee was a company originally established by the Tan family in 1975 as a family-owned ice cream parlor in the Philippines, but was soon forced to change its market caused by the oil crisis of 1977 - a factor which would have inherently caused the price of ice cream to double. His friends suggested that he apply for a McDonald’s franchise but he declined. Therefore looking at the above mentioned points we would recommend that the company should follow a transnational strategy given that they face high pressures of both cost reduction and local adaptation. What started as an ice cream parlor had spawned into a national brand that even the likes of McDonalds cannot top. Thus the 3 B’s helped attain these strategies which are, boost the standards of fast food industry, build brand satisfaction and broaden their reach to customers. Jollibee Foods Corporation enters list of Top 1000 Corporations The Jollibee Food Corporation has been serving us with their delectable collection of fast food, but what do we really know about the Jollibee Food Corporation? Jollibee is a fast food restaurant with American-influenced items, as well as casual Filipino fare. EXECUTIVE SUMMARY. T he lifestyle of today’s fast-paced economy has required the use of many mediums to meet the needs of the efficient employee, the productive entrepreneur, and the stressed college student. * Power to give the competitive fight to the other organisations in the same industry. * Its core competency should be “authentic Filipino fast food with good service and quality” * The menu of Jollibee should have a mix of standard food items as well as items specific to a host nation. They can use their learning’s from Guam and implement them better in California to be successful. Don’t waste Your Time Searching For a Sample, Get Your Job Done By a Professional Skilled Writer. ...Opportunities Jollibee Case Study Introduction Jollibee started in 1975 as an ice cream parlor (Barlett, Bemish 2010). It needs to localize its menu to attract the local customers. Sometime in 1978, Caktiong and his brothers and sisters engaged the services of a management consultant, Manuel C. Lumba. Essay, 6 pages. Your Answer is very helpful for Us Thank you a lot! With its success, Jollibee franchise has now a tag price of P25+ Million (US$ 500,000+) Cruz. * Following the “planting-the-flag” strategy that led to opening up of more and more of outlets to increase visibility even if they were running huge losses. The company competes well with multinationals in the Philippines, and has begun a large expansion into the international market, including China and the United States. In response to customer requests, he added hot meals and sandwiches to the menu, which soon proved a lot more popular than ice cream. When did Jollibee Food Corporation start? When this strategy failed Kitchner used the “plant-the-flag” strategy as a part of which he wanted to mark his presence in as many countries as possible. * Hiring non Philippines managers to get the sense of local adaptation. Executive Summary Opportunity Problem. We have drawn this inference from the case which mentions that what Jollibee wanted previously following international strategy as they thought they can sell Filipino cuisine in all parts of the world targeting the expatriates. There is an increasing demand for snack-type fast food, to be consumed while window shopping and walking around inside a shopping mall. Type: Tony Tan Caktiong’s Jollibee has been one of the most admired, most copied, most innovative and most professionally-run companies here in the Philippines. Who founded the Jollibee Food Corporation? Sa mascotte est Jollibee, une abeille en blazer rouge, avec un nœud papillon et une toque de cuisinier. Balut and Ligaw TV commercials wins the Kidlat Award in the Service and Leisure Products category during the 11th Philippine Ad Congress. WEA gives Jollibee Gold record award for the outstanding sales of Jollibee songs. And soon added french fries and fried chicken because customers were telling them that they did not want to eat ice cream all the time. Far Eastern Economic Review cites Jollibee as the Philippines’ leading business corporation. In 1987, barely 10 years in the business, Jollibee landed into the country's Top 100 Corporations. * Improved softserve ice cream line by offering fruit flavored ice cream. Over 25 years after Mr. Tan declined to become a franchisee of...... ...History of Jollibee Rewards. Company Background Feeling of one unit and one family is considered to be their priority as they expanded immensely into various countries and regions. * Mismatch in the ideas of the various divisions 1981 marked the year when McDonald’s set foot in the Philippine soils and started creating branches. Extravaganza listens to the customers’ needs and works with them to create the event of their dreams. This smooth transition can be enabled by inter unit cooperation, decentralizing the organizational structure and following a geocentric approach. Essay, 14 pages. * The focus target segment in every country has been expats from Philippines which has been largely successful. Later in the leadership of Tony Kitchner they felt the need for local adaptation and realized that international strategy would not work for them. Risk Analysis. This case examines Jollibee’s success and how the company is successfully competing with McDonald’s. As a result all of the managers report to Tan directly, including the international division. Jollibee built a dominant position in the fast food market in the Philippines by creating a spicy homestyle hamburger that appealed to the Filipinos taste and created a fast food environment that was fun and family oriented, following the “Five Fs” (philosophy adopted by the company – friendliness, fun, flavorful food, flexibility, family) In 1981, competition entered the picture for Jollibee as McDonalds entered the Philippines market with rapid expansion of 6 stores in 2 years. Jollibee is one of leading food company in the Philippines and is ranked among one of the Asia’s top food company. The Jollibee Food Corporation was founded by Tony Tan Caktiong and his family. The report is divided into five sections. * JOLLIBEE bested some of Asia Pacific’s biggest multinationals as it bagged the FMCG and F & B Asia Pacific Supply Chain Excellence Award at the SCM Logistics Excellence Award held in Singapore. It capitalised the changes in the political scenario in the country and thrived the competition from global players like McDonalds. INTRODUCTION Introduction: From a handful of stores 32 years ago, Jollibee now boasts of more...... ...Jollibee is the dominant fast-food restaurant chain in the Philippines with over 60 percent share of the market. As the country's leading fast food chain, Jollibee has grown exponentially on all aspects on operation. In this study we have first analyzed the case background so that we understand the scheme of things. Jollibee offered American style fast food that was prepared according to Filipino taste. * Increase the product line to favour the taste of local consumers. This becomes more of an arm’s length dealing, trust was lacking in the relationships. Course Outline There will be 3 form of assessment to be used for this subject. Jollibee, the original flagship brand, together with its additional product concepts, dreams of becoming a global powerhouse in the restaurant industry. But it should not exclude the local populace of the host nation. Items which increase inefficiency should be removed from the menu. 1985 A-Shore Away Lounge & Restaurant Executive Summary Just-A-Shore Away Lounge & Restaurant is a 30 seat fine-dining restaurant with a 15 seat lounge that focuses on healthy yet tasteful seafood dishes with influence of many countries. * High domestic market share due to selection of the best location that is a result of first mover advantage. Get a verified writer to help you with Jollibee Case Analysis. * Increased in the transportation cost and the raw materials cost After the criticism of Jollibee’s operations in Indonesia they realized that they need to act as a world class company and not a local company. * Sufficient funds should be made available for the marketing and positioning activities. So where are the famous hamburgers in the story? Written Assessment (Total: 80%) iMid – Term Exam (Chapter 1 – 4) Paper 1 – Theory (15%) Paper 2 – Application (25%) Final Exam (Chapter 5 – 10) Paper 1 – Theory (20%) Paper 2 – Application (30%)   1. It is later in that year the sales of went down so they think of something to further boost sales. Well here's a little history behind the most popular fast food chain in the Philippines. ... Jollibee’s founder, Tony Tan, is ethnically Chinese. Pati janitorial services--I even cleaned the toilet." The firm puts the customers as the base of all their operations. Company Background Thus was born the company that revolutionized fast food in the Philippines. The Pilipino Company, Jollibee, is imitating McDonald’s in some ways but has its own twist on offering unique products that emphasize local spices and local taste preferences. * Jollibee should communicate the company culture through company conventions to ensure that the company interests are achieved. Jollibee est une chaine de restauration rapide philippine, leader du marché philippin avec plus de 750 restaurants et présente dans de nombreux pays d'Asie, au Moyen-Orient et aux États-Unis. The second section is the environmental analysis of Jollibee through the external analysis--- PESTEL and internal analysis---the value chain in terms of market trends, customers, competitors and current position along with the SWOT analysis. But instead he borrowed money from his father amounting to Php 200,000 and opened two Magnolia ice cream parlors named Cubao Ice Cream House. * Localized training approach should be used to make employees outside Philippine as part of the organization. Given the opportunity described by very low or probably nil competition it is recommended that Jollibee open an outlet there. Kitchner felt the need to increase the pace of the global expansion projects as he felt that visibility was the only way to bring Jollibee into top ten fast food brands. Besides its flagship Jollibee restaurants, Jollibee Foods Corporation (JFC) also owns a chain of Chinese restaurants, Chowking, in the Philippines. Jollibee was able to attain a competitive advantage over McDonald’s by doing two things: (1) Retaining tight control over operations management, which allowed it to price below its competitor and (2) Having the flexibility to cater to the tastes of its local consumers. Jollibee failed to keep in mind the key “Driver” in the fast food sector is local responsiveness and low cost. The purpose of this report is to assess the current situation of Jollibee to determine whether the brand should enter the UK or not. 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